Our Story

A name for most is their defining feature, a sense of identity, the first thing they learn to write. For millennia, people have etched their names onto walls, desks, and belongings to feel connection, individuality, and ownership. At INSÉRIF, our mission is to provide that same sense of ownership over luxury.

Just like our products, our story is deeply personal. My husband, Liam, noticed a gap after searching for a luxury, personalized gift for me and found the market lacking. He saw an opportunity - to raise the bar on quality, design, and craftsmanship in the world of bespoke accessories. 

From the words insert and serif, INSÉRIF was born. We take bespoke, hand-printed personalisation and blend it with sophisticated design, high quality materials and a timeless aesthetic. We have worked tirelessly to grow from a personal gesture to a global brand, proudly featured in VOGUE, GQ, and Vanity Fair.

Lizzie & Liam
Co-Founders