Our Story

INSÉRIF was born from a simple, personal mission - to create personalized fashion accessories that are timeless, high quality, and meaningful.

What began with bespoke personalized lifestyle apparel and accessories naturally evolved when our founder, Liam, set out to create something more meaningful. When his wife searched for luxury, personalized accessories and found the market lacking, Liam saw an opportunity - to raise the bar on quality, design, and craftsmanship in the world of bespoke accessories.

Frustrated by the absence of truly luxurious, personalized options, he set out to create them for his wife. Combining meticulous design with premium materials, including both leather and vegan alternatives, he crafted accessories that were not only functional, but a true expression of luxury and individuality.

That vision became INSÉRIF a brand redefining personalized fashion accessories with an uncompromising focus on quality, considered design, and effortless personalization. Our complementary personalization ensures your accessories are entirely yours.  Whether it’s your initials, a special date, or a meaningful mark that makes it unmistakably yours.

Since our launch, INSÉRIF has grown from a personal gesture to a global brand, proudly featured in VOGUE, GQ, and carried by those who understand that true luxury lies in the details.